The notion that value judgments ultimately depend on the consumer's culture is referred to as________

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The notion that value judgments ultimately depend on the consumer's culture is referred to as Cultural Relativism. This concept holds that there are no universal moral standards applicable to all cultures and that beliefs, behaviors, and practices must be evaluated in their cultural context. In other words, what is considered right or wrong, good or bad, varies across cultures, and there is no objective way to determine a single correct belief or behavior. Instead, cultural relativism emphasizes tolerance of cultural diversity and encourages understanding and appreciation of different cultures.

The Notion That Value Judgments Ultimately Depend on the Consumer's