A key decision that a marketer must make with respect to international marketing is _______________________. This decision limits and defines key underlying aspects
Of its future sales force management.
A) which market to enter
B) how much to spend in a market
C) how to enter the market
D) how far should a market be entered
E) how long to stay in a market

Question

Quizplus · Accepted Answer

The decision on how to enter the market is crucial as it determines the mode of entry, which affects sales force management, distribution, and overall strategy.

A Key Decision That a Marketer Must Make with Respect