Question 1

In an advertising message, the original slogan was "When I used this shirt, I felt good." The translation in a foreign market was "Until I used this shirt, I felt good."
This would be an example of which of the following types of translation errors?
A) simple carelessness.
B) idioms.
C) local slang.
D) multiple-meaning words.
E) incorrect grammar.

Accepted Answer

This is an example of simple carelessness because the translation error changes the meaning of the original slogan in a way that suggests a negative experience with the product, rather than a positive one, due to a lack of attention to detail in the translation process.

Question 2

Many of the trickiest promotional issues occur in the domain of _________________.
A) environment
B) money
C) technology
D) business
E) religion

Accepted Answer

E

Question 3

If ads in a foreign country stress performance, success, and completion, they would probably be focusing on which of the following cultural classification schemes as a
Way to reach a segment of the population where this dimension was high or
Important.
A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Accepted Answer

The dimension of masculinity in cultural classification stresses on achievement, success, and completion. Therefore, if ads in a foreign country focus on these values, they are targeting a segment of the population where this dimension is high or significant.

Question 4

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of
The following types of translation errors?
A) simple carelessness.
B) idioms.
C) local slang.
D) multiple-meaning words.
E) incorrect grammar.

Accepted Answer

The answer of In an advertising message, the original slogan...

Question 5

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the extent that people within the culture
Prefer structured situations with clear cut rules and little ambiguity. This dimension
Would best be described as:
A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Accepted Answer

The dimension that refers to the extent that people within the culture prefer structured situations with clear cut rules and little ambiguity is called uncertainty avoidance. This dimension refers to how comfortable people are with ambiguity and uncertainty, and how much they prefer clear and structured environments. Geert Hofstede's cultural classification scheme identifies this as one of the key dimensions that can influence global advertising.

Question 6

In Spanish, five different words can be used for the word "tires" (cauchos, cubiertas, gomas, llantas, and neumaticos). Obviously, this might present problems in
Advertising. This would be an example of which of the following types of translation
Errors?
A) simple carelessness.
B) idioms.
C) local slang.
D) multiple-meaning words.
E) incorrect grammar.

Accepted Answer

This is an example of a multiple-meaning words error, as there are multiple words in the target language that can refer to the same object, leading to confusion or inconsistency in translation.

Question 7

In Britain, one U.S. advertiser ran a campaign that centered around the slogan "You can use no finer napkin at your dinner table." In Britain, some people use
The word "napkin" for the word "diapers." This would be an example of which of
The following types of translation errors?
A) simple carelessness.
B) idioms.
C) local slang.
D) multiple-meaning words.
E) incorrect grammar.

Accepted Answer

Local slang is used when a word or phrase has a different meaning in one region than it does in another. In this case, the word "napkin" means "diaper" in Britain, but it means "tablecloth" in the United States. This difference in meaning could lead to confusion if an American advertiser were to run a campaign in Britain using the slogan "You can use no finer napkin at your dinner table."

Question 8

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of
The following constraints on international promotion?
A) language barriers.
B) advertising regulations.
C) cultural constraints.
D) local attitudes toward advertising.
E) poor media infrastructure.

Accepted Answer

The translation error from "Body" to "Corpse" highlights a language barrier issue, where the intended message was lost due to differences in language interpretation.

Question 9

All of the following are language barriers that can be identified as typical international translation errors EXCEPT:
A) simple carelessness.
B) idioms.
C) local slang.
D) multiple-meaning words.
E) incorrect grammar.

Accepted Answer

The answer of All of the following are language barriers...

Question 10

In international marketing, advertising to some extent is a _________________ phenomenon.
A) cultural
B) social
C) general
D) static
E) global

Accepted Answer

Advertising is heavily influenced by the culture and values of the target market, so it can be considered a cultural phenomenon. Different countries and cultures have different values, beliefs, and attitudes towards advertising, which affect how effective an advertisement will be in that market. Advertisers must understand and adapt to these cultural differences to create successful campaigns.

Question 11

All of the following are strategies for dealing with translation problems in a foreign market EXCEPT:
A) involve ad agencies from the host country's environment.
B) don't translate the message for the foreign market.
C) add foreign language subtitles.
D) use voice-overs that use foreign slang.
E) check with foreign officials.

Accepted Answer

The answer of All of the following are strategies for...

Question 12

___________________ is one of most formidable barriers that international advertisers need to surmount.
A) Politics
B) Technology
C) Translation
D) Language
E) None of the above

Accepted Answer

Language is the most formidable barrier for international advertisers as it involves understanding different dialects, idioms, and nuances of languages in different countries. Proper translation of the message is necessary to connect with the audience and convey the intended meaning of the advertisement. Poor translation can lead to confusion or even offense to the target audience.

Question 13

In international marketing, numerous promotional efforts misfire because of ____________________ -related problems.
A) politics
B) technology
C) transfer
D) transaction
E) language

Accepted Answer

Language-related problems often lead to misunderstandings in promotional materials, causing international marketing efforts to misfire. Cultural nuances, idiomatic expressions, and direct translations can distort the intended message.

Question 14

Translation errors include:
A) simple carelessness.
B) multiple-meaning words.
C) idioms.
D) all of the above.
E) none of the above.

Accepted Answer

Translation errors can occur due to simple carelessness, multiple-meaning words that may have different meanings in the source and target languages, and idioms that may not have an equivalent in the target language. Therefore, all options A, B, and C are correct.

Question 15

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the degree of inequality that is seen as
Acceptable within the country. This dimension would best be described as:
A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Accepted Answer

The dimension that refers to the degree of inequality that is seen as acceptable within the country is known as power distance. This dimension measures the extent to which individuals in a society accept and expect that power is distributed unequally. Geert Hofstede's cultural classification scheme identifies power distance as one of the five dimensions that can be used to study the influence of culture on global advertising. The other dimensions are individualism, masculinity, uncertainty avoidance, and long-termism.

Question 16

To solve language-related barriers, companies in international markets should use __________________ advertising agencies.
A) local
B) regional
C) global
D) transnational
E) domestic

Accepted Answer

Local advertising agencies have a better understanding of the local language, culture, and values. They can help companies to tailor their marketing messages to the specific needs and preferences of the local market. Regional or global agencies may not have the same level of insight into the nuances of the language and cultural differences. Domestic and transnational are not appropriate in this context.

Question 17

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. All of the following are dimensions of a value system used in
The cultural classification scheme EXCEPT:
A) power distance.
B) possessions.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Accepted Answer

The cultural classification scheme developed by Geert Hofstede includes five dimensions of a value system: power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation. "Possessions" is not one of the dimensions included in this framework.

Question 18

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest
Solution to the problem?
A) involve ad agencies from the company's domestic environment.
B) involve ad agencies from the host country's environment.
C) check with government officials.
D) employ foreign language specialists for all markets.
E) don't worry about it, the problem usually corrects itself.

Accepted Answer

Involving ad agencies from the host country's environment would ensure that the advertising is culturally appropriate and accurately translated for the intended audience. They would have a better understanding of the nuances of the language and culture, reducing the chances of errors occurring. Checking with government officials may also be helpful, but ultimately it is the local ad agency that will have the best understanding of the target market. Employing foreign language specialists for all markets may not be practical or cost-effective. Ignoring the problem is not a viable solution. involving ad agencies from the company's domestic environment may not have the necessary cultural expertise for effectively reaching the foreign market.

Question 19

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge
Difficulties. The trickiest problem within this category is usually posed by:
A) the government.
B) trade unions.
C) environmental rights groups.
D) women.
E) the host country's religion(s).

Accepted Answer

The host country's religion(s) can pose the trickiest problem within cultural constraints because it can greatly influence the attitudes and behavior of people towards certain products or promotional messages. It is important for international marketers to consider and respect the cultural and religious values of the host country when advertising in foreign markets.

Question 20

Of the barriers that face a foreign company when attempting to promote products in a foreign market, ___________________ are arguably the biggest stumbling block
To successful advertising in the foreign market.
A) language barriers
B) advertising regulations
C) cultural constraints or barriers
D) local attitudes toward advertising
E) poor media infrastructure

Accepted Answer

Cultural constraints or barriers can often be the biggest challenge for foreign companies when attempting to advertise in a foreign market. This includes differences in values, beliefs, and customs that may result in misinterpretation or offense towards certain messages or visuals in advertisements. It is important for companies to research and understand the cultural norms and values of the target market before creating advertising campaigns.

Quiz 13: Global Communication Strategies

In an advertising message, the original slogan was "When I used this shirt, I felt good." The translation in a foreign market was "Until I used this shirt, I felt good." This would be an example of which of the following types of translation errors?

Many of the trickiest promotional issues occur in the domain of _________________.

If ads in a foreign country stress performance, success, and completion, they would probably be focusing on which of the following cultural classification schemes as a Way to reach a segment of the population where this dimension was high or Important.

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following types of translation errors?

In Spanish, five different words can be used for the word "tires" (cauchos, cubiertas, gomas, llantas, and neumaticos) . Obviously, this might present problems in Advertising. This would be an example of which of the following types of translation Errors?

In Britain, one U.S. advertiser ran a campaign that centered around the slogan "You can use no finer napkin at your dinner table." In Britain, some people use The word "napkin" for the word "diapers." This would be an example of which of The following types of translation errors?

In an advertising message, the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following constraints on international promotion?

All of the following are language barriers that can be identified as typical international translation errors EXCEPT:

In international marketing, advertising to some extent is a _________________ phenomenon.

All of the following are strategies for dealing with translation problems in a foreign market EXCEPT:

___________________ is one of most formidable barriers that international advertisers need to surmount.

In international marketing, numerous promotional efforts misfire because of ____________________ -related problems.

Translation errors include:

To solve language-related barriers, companies in international markets should use __________________ advertising agencies.

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede. All of the following are dimensions of a value system used in The cultural classification scheme EXCEPT:

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest Solution to the problem?

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets, cultural constraints can pose huge Difficulties. The trickiest problem within this category is usually posed by:

Of the barriers that face a foreign company when attempting to promote products in a foreign market, ___________________ are arguably the biggest stumbling block To successful advertising in the foreign market.