Message consistency (an advertising standardization issue) matters a great deal in markets with extensive media overlap or for goods that are sold to "cosmopolitan"
Customers who travel the globe. The best example of a product or service that fits the
Above is:
A) beer.
B) banking.
C) a beef product.
D) an automobile.
E) cosmetics.

Question

Quizplus · Accepted Answer

Banking services are standardized globally and cater to cosmopolitan customers who require consistent services across different countries.

Message Consistency (An Advertising Standardization Issue) Matters a Great Deal