If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising
Budget forms?
A) percentage of sales
B) competitive parity
C) all-you-can-afford
D) objective-and-task
E) marginal increment

Question

Quizplus · Accepted Answer

Competitive parity involves matching the advertising budget to the amount spent by competitors. This approach helps to maintain a minimum "share of voice" without risking spending more or less than competitors, which could rock the boat. The other budget forms may not be as effective in achieving this goal.

If an Advertiser Does Not Want to "Rock the Boat