Research from an advertising agency survey indicates that the number one reason for standardizing multinational advertising was to:
A) take advantage of demographics.
B) take advantage of cultural similarities between the countries.
C) capitalize on the fact that the product was standardized.
D) make full use of a proven successful idea.
E) create a single brand image in all markets.

Question

Quizplus · Accepted Answer

Standardizing multinational advertising creates a single brand image in all markets, making it easier for consumers to recognize and identify with the brand regardless of where they are located. This consistency can also increase brand loyalty and trust. While the other options may also be factors in standardizing multinational advertising, creating a single brand image was found to be the primary reason according to the advertising agency survey.

Research from an Advertising Agency Survey Indicates That the Number