In the area of "Not-Invented-Here" (NIH) syndrome, stonewalling attempts at standardization may come from ________________ subsidiaries/advertising
Agencies.
A) local
B) regional
C) global
D) transnational
E) multinational

Question

Quizplus · Accepted Answer

"Local" subsidiaries/advertising agencies are most likely to resist standardization efforts due to a not-invented-here syndrome. Local branches may feel their unique perspective or approach is superior to a standardized solution created elsewhere.

In the Area of "Not-Invented-Here" (NIH) Syndrome, Stonewalling Attempts at Standardization