All of the following are barriers to standardization in international advertising EXCEPT:
A) cultural differences.
B) budget.
C) advertising regulations.
D) differences in the degree of market development.
E) the "Not Invented Here" syndrome.
Correct Answer:
Verified
Q21: With prototype standardization, _ spell out guidelines
Q22: There are a variety of formats for
Q24: In the _ approach, every country subsidiary
Q25: There are a variety of formats for
Q26: In the domain of advertising, _ means
Q28: If an advertiser uses field experiments (such
Q28: With _ advertising, guidelines are given to
Q31: Research from an advertising agency survey indicates
Q32: The most popular of the budget methods
Q32: In the area of "Not-Invented-Here" (NIH) syndrome,
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