There are a variety of formats for creating international advertising. With _________ advertising, guidelines are given to local affiliates concerning the execution of the
Advertising. The guidelines are then conveyed via manuals or tapes.
A) export
B) import
C) prototype (pattern)
D) concept cooperation
E) psychological

Question

Quizplus · Accepted Answer

Prototype (pattern) advertising involves providing guidelines to local affiliates for executing advertisements, often conveyed through manuals or tapes.

There Are a Variety of Formats for Creating International Advertising