All of the following explain the local nature of sales promotion for the multinational corporation EXCEPT:
A) economic development.
B) market maturity.
C) cultural perceptions.
D) trade structure.
E) new product development.

Question

Quizplus · Accepted Answer

New product development does not necessarily dictate the local nature of sales promotion for a multinational corporation, as the promotion strategy may be standardized across different markets for new products. Economic development, market maturity, cultural perceptions, and trade structure all play a role in shaping the local nature of sales promotion for a multinational corporation.

All of the Following Explain the Local Nature of Sales