Infomercial marketers now have access to over one-half of Japanese consumers. Which of the following trends would be most representative or closely associated
With the above fact?
A) growing commercialization and deregulation of mass media.
B) shift from radio and print to TV advertising.
C) rise of global and regional media.
D) growing spread of interactive marketing.
E) improved monitoring.

Question

Quizplus · Accepted Answer

The fact that infomercial marketers now have access to over one-half of Japanese consumers suggests a rise of global and regional media. This indicates that there is an increase in access and reach for marketers through various media channels.

Infomercial Marketers Now Have Access to Over One-Half of Japanese