List and discuss the major challenges faced by international advertisers.
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Q98: Despite opposition of advertising agencies, advertisers, and
Q99: Caucasians are not allowed to appear in
Q100: Mass television advertising is above-the-line communication.
Q101: _includes various forms of interactive marketing where
Q102: _refers to marketing tools that try to
Q104: Some types of promotions (e.g., sweepstakes) may
Q105: With respect to budget forms that can
Q106: Viral marketing involves the selling of disease-causing
Q107: Overseas fairs are usually much larger than
Q108: _ is a form of promotion where
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