Once brand loyalty has been established, price will play less of a role as a purchase criterion, and the firm may be able to institute a ________________
Strategy.
A) demand-based
B) premium pricing
C) elastic pricing
D) promotion-related pricing
E) sensitivity-based

Question

Quizplus · Accepted Answer

Once brand loyalty is established, customers are willing to pay a premium price for the product, which is known as premium pricing strategy.

Once Brand Loyalty Has Been Established, Price Will Play Less