Marlboro quickly became the leading cigarette brand in Hong Kong when it positioned itself as being the leading brand in the United States. This strategy is
Attributed to Marlboro as being a:

Question

Quizplus · Accepted Answer

Marlboro's strategy of positioning itself as the leading brand in the United States to become the leading brand in Hong Kong is an example of leveraging its status as a global brand. A global brand is recognized and marketed worldwide, often using its international reputation to influence consumer perception in different markets.

Marlboro Quickly Became the Leading Cigarette Brand in Hong Kong