With respect to a brand name changeover strategy, the __________________ strategy where the company simply drops the old brand name and immediately replaces it
With the global name.

Question

Quizplus · Accepted Answer

The described strategy is known as "summary axing" where the old brand name is dropped and immediately replaced with the new global name. The other options do not refer to this specific strategy.

With Respect to a Brand Name Changeover Strategy, the __________________