When Mars candy company took over Raider candy products and used the theme line "Now Raider becomes Twix, for it is Twix everywhere in the world," the
Company used the ________________________ strategy for changing brand names.

Question

Quizplus · Accepted Answer

The transparent forewarning strategy involves openly informing consumers about the change in brand name or product. In this case, Mars candy company announced that Raider would now be called Twix, hence it fits the definition of transparent forewarning.

When Mars Candy Company Took Over Raider Candy Products and Used