With respect to a brand name changeover strategy, the _________________ strategy alerts customers about the brand name change (via communications such as in-store
Displays).

Question

Quizplus · Accepted Answer

The transparent forewarning strategy involves communicating with customers in advance about the brand name change, typically through in-store displays or other forms of advertising. This strategy can help minimize confusion and reassure customers that the product or service they know and trust is still available under a new name.

With Respect to a Brand Name Changeover Strategy, the _________________