Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products. This would be an example of which of the
Following strategic options in product piracy:

Question

Quizplus · Accepted Answer

The strategy chosen by Yamaha is a product policy option, as it involves the development of new motorcycle models at a similar price as fake products to compete with counterfeiters in the market. This approach aims to provide customers with a genuine product at a comparable price and to reduce the demand for fake products, thereby minimizing the profitability of counterfeiters. Other strategic options such as joint ventures, lobbying activities, legal action, and communication options may also be employed to combat product piracy, but in this case, the chosen strategy is a product policy option.

Yamaha Decided to Combat China's Counterfeiters by Launching New Motorcycle