All of the following statements about the country of origin effect (COO) are true EXCEPT:
A) COO effects are restricted to Europe.
B) Asian consumers prefer domestic products over imports.
C) the critical factor appears to be the place of manufacture rather than the location of the company's headquarters.
D) COO effects do not change very much over time.
E) psychographics make a difference.
Correct Answer:
Verified
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