Differences in both the cultural and physical environment across countries call for a _________________________ strategy.
A) product and communication extension--dual extension
B) product invention
C) product extension--communications adaptation
D) product adaptation--communications extension
E) product and communications adaptation--dual adaptation

Question

Quizplus · Accepted Answer

Differences in both the cultural and physical environment across countries require adapting both the product and communication strategies to meet the needs and preferences of the local market. Therefore, the most appropriate choice would be product and communications adaptation, also known as dual adaptation. This approach involves modifying both the product and the communication strategy to fit the local market's cultural and physical environment.

Differences in Both the Cultural and Physical Environment Across Countries