____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.
A) Customization
B) Standardization
C) Proliferation
D) Expansion
E) Synthesizing

Question

Quizplus · Accepted Answer

Customization involves tailoring products, services, or marketing strategies to meet the specific needs and wants of target customers. Cross-border differences in customer preferences and behaviors provide opportunities for firms to customize their offerings to different market segments, leading to increased sales and customer loyalty.

____________________ Is Leveraging Cross-Border Differences in Needs and Wants of the Firm's