Once new product ideas have been identified, the next logical step is to have the ideas _______________.
A) modeled
B) budgeted
C) screened
D) concept tested
E) test marketed

Question

Quizplus · Accepted Answer

After identifying new product ideas, the next logical step is to screen them to evaluate their potential and feasibility before proceeding to further stages like concept testing or test marketing.

Once New Product Ideas Have Been Identified, the Next Logical