If a consumer considered four attributes to be important in the purchase of a TV, by using ________________ the researcher might be able to determine the trade-offs
Between the different product attributes (such as purchase price or number of channels
That could be received) when the consumer evaluated the alternatives for eventual
Purchase.
A) chi-square
B) correlation analysis
C) focus groups
D) regression analysis
E) conjoint analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is specifically designed to analyze trade-offs between different attributes of a product or service. It is commonly used in market research to identify which combination of attributes is most appealing to consumers, and to determine the relative importance of each attribute in the purchasing decision.

If a Consumer Considered Four Attributes to Be Important in the Purchase