The starting premise of _______________ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands) from
Which they pick a choice.
A) chi-square
B) correlation analysis
C) focus groups
D) regression analysis
E) conjoint analysis

Question

Quizplus · Accepted Answer

The starting premise described in the question is the key concept behind conjoint analysis, making it the best choice among the options provided. Conjoint analysis is especially useful for understanding how customers make decisions by decomposing a product or service into its key attributes and understanding the trade-offs they make when evaluating alternatives. With this information, businesses can design and improve products to better meet customer needs and preferences. Chi-square, correlation analysis, focus groups, and regression analysis may all be useful tools in marketing research, but they do not necessarily focus on the specific premise described in the question.

The Starting Premise of _______________ Is That People Make Trade-Offs