A four-step procedure that can be employed for the initial screening process includes the following EXCEPT:

Question

Quizplus · Accepted Answer

The four-step procedure for initial screening process does not include hiring outside consultants to do a marketing audit. The other four steps are included: selecting indicators and collecting data, determining importance of country indicators, rating the countries in the pool on each indicator, and computing overall score for each country.

A Four-Step Procedure That Can Be Employed for the Initial