One method of assessing whether a company should enter a foreign market or not is to use an opportunity matrix. To use such a matrix, the marketer should assess high,
Moderate, and low opportunities as measured on business and political risk and
___________________ scales or cells.

Question

Quizplus · Accepted Answer

The opportunity matrix assesses market opportunities as one of the measures for determining whether a company should enter a foreign market or not. The matrix also considers business and political risk as other factors. Financial constraints, market sensitivity, and distance from the home market may be relevant factors to consider, but they are not part of the opportunity matrix.

One Method of Assessing Whether a Company Should Enter a Foreign