The key determinant in the market entry choice decisions is the:

Question

Quizplus · Accepted Answer

Market size and growth potential are the key factors in determining the potential success and profitability of entering a new market. A large and fast-growing market offers significant opportunities for revenue generation and expansion. Therefore, it is the best choice for market entry decision-making. While other factors such as risk, local infrastructure, flexibility, and internal resources and assets are also important, they are not as critical as market size and growth potential.

The Key Determinant in the Market Entry Choice Decisions Is