According to the textbook, in franchising, companies can capitalize on a _______________________________.

Question

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Franchising allows companies to capitalize on a winning business formula, which has already been tried and tested by the franchisor. This gives franchisees a higher chance of success compared to starting a business from scratch, as they are operating under a proven system with established brand recognition and support.

According to the Textbook, in Franchising, Companies Can Capitalize on a _______________________________