Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:
A) human resources.
B) cultural characteristics.
C) buying power.
D) competitive climate.
E) product life cycle stage.
Correct Answer:
Verified
Q31: In the area of international positioning, _
Q32: Two positioning strategies available to international marketers
Q40: Within the arena of positioning strategy, the
Q42: A firm's positioning strategy depends on the
Q44: Very rarely do _ themes work globally.
A)positioning
B)psychograhic
C)demographic
D)geographic
E)segmentation
Q47: According to the textbook, Samsung, a major
Q50: LCCP stands for _.
A)legal consumer culture positioning
B)longitudinal
Q50: According to the text, some marketing scholars
Q51: A special case where universal positioning clearly
Q56: In emerging markets that are still in
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