According to the text, some marketing scholars refer to __________________ as the fifth P (next to product, price, promotion, and place) because of its importance in
Target marketing.
A) power
B) planning
C) positioning
D) purchasing
E) people

Question

Quizplus · Accepted Answer

Positioning is often considered the fifth P in marketing because it involves how a product is perceived in the minds of the target market, which is crucial for effective marketing strategies.

According to the Text, Some Marketing Scholars Refer to __________________