In the international market segmentation game, developing a positioning theme involves the quest for a:
A) large segment.
B) profitable segment.
C) unique selling proposition (USP) .
D) strong manager.
E) a friendly host government.
Correct Answer:
Verified
Q33: The formulation of positioning strategy includes the
Q34: The "blue banana" ("banane bleue") refers to:
A)A
Q35: According to the text, some marketing scholars
Q36: The Human Development Index is published by
Q37: _ publishes PPP statistics every year.
A)The World
Q39: If the firm decides to opt for
Q40: Within the arena of positioning strategy, the
Q41: The _ tells us whether or not
Q42: Data in the European market was gathered
Q43: The higher the _value, the better the
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