The formulation of positioning strategy includes the following except:
A)identify the relevant set of competing products or brands.
B)determine current perceptions held by consumers about the products.
C)brainstorm to develop possible positioning themes.
D)screen the positioning alternatives and select the most appealing one.
E)develop a uniform positioning strategy for every brand in the company.

Question

Quizplus · Accepted Answer

Positioning strategy is tailored to each specific brand or product to address its unique value proposition and the perceptions of its target audience, rather than developing a uniform strategy for every brand in a company.

The Formulation of Positioning Strategy Includes the Following Except