Behavior segmentation criteria includes the following criteria except:
A)brand/supplier loyalty.
B)brand equity.
C)usage rate.
D)product penetration.
E)benefits sought.

Question

Quizplus · Accepted Answer

Brand equity is not a behavior segmentation criterion; it refers to the value a brand adds to a product. Behavior segmentation focuses on how consumers act towards products, including their loyalty, usage rate, product penetration, and the benefits they seek from products.

Behavior Segmentation Criteria Includes the Following Criteria Except