Which of the following bases would probably be in use if a researcher were examining population size, age structure, urbanization degree, and ethnic composition?
A) psychographics.
B) socioeconomic variables.
C) culture.
D) political conditions.
E) demographics.
Correct Answer:
Verified
Q24: _ are not stable, since values typically
Q25: PPP is an acronym for:
A)people power parity.
B)purchasing
Q26: Value-based segmentation schemes are not always _.
A)profitable
B)collectable
C)actionable
D)measurable
E)none
Q27: All of the following are shortcomings of
Q28: Behavior segmentation criteria includes the following criteria
Q30: Lifestyle segmentation is popular in _.
A)manufacturing circles
B)finance
Q31: In the area of international positioning, _
Q32: Two positioning strategies available to international marketers
Q33: The formulation of positioning strategy includes the
Q34: The "blue banana" ("banane bleue") refers to:
A)A
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