The "blue banana" ("banane bleue") refers to:
A) A chain of stores in French-speaking countries
B) A new product category
C) A difficult product to launch in new markets
D) A blue curve of light revealed in satellite photos taken of the European continent at night
Correct Answer:
Verified
Q29: Which of the following bases would probably
Q30: Lifestyle segmentation is popular in _.
A)manufacturing circles
B)finance
Q31: In the area of international positioning, _
Q32: Two positioning strategies available to international marketers
Q33: The formulation of positioning strategy includes the
Q35: According to the text, some marketing scholars
Q36: The Human Development Index is published by
Q37: _ publishes PPP statistics every year.
A)The World
Q38: In the international market segmentation game, developing
Q39: If the firm decides to opt for
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