If the firm decides to opt for different segments on a country-by-country basis, the norm is to also _____ the positioning appeals.
A)externalize
B)customize
C)internalize
D)globalize
E)none of the above

Question

Quizplus · Accepted Answer

When a firm decides to target different segments in different countries, it typically customizes the positioning appeals to better suit the preferences and cultural nuances of each segment in each country. This approach allows for more tailored marketing strategies that can more effectively resonate with the target audience in each location.

If the Firm Decides to Opt for Different Segments on a Country-By-Country