According to the text, some marketing scholars refer to _____ as the fifth P (next to product, price, promotion, and place) because of its importance in target marketing.
A) power
B) planning
C) positioning
D) purchasing
E) people
Correct Answer:
Verified
Q30: Lifestyle segmentation is popular in _.
A)manufacturing circles
B)finance
Q31: In the area of international positioning, _
Q32: Two positioning strategies available to international marketers
Q33: The formulation of positioning strategy includes the
Q34: The "blue banana" ("banane bleue") refers to:
A)A
Q36: The Human Development Index is published by
Q37: _ publishes PPP statistics every year.
A)The World
Q38: In the international market segmentation game, developing
Q39: If the firm decides to opt for
Q40: Within the arena of positioning strategy, the
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