Data in the European market was gathered on the penetration of microwave ovens.The data collected consisted of three potential segmentation variables (income, participation of women in the labor force, and per-capita consumption of frozen foods).Which of the following methods would probably be used to obtain a picture of the segments for microwave usage?
A)the mean
B)the median
C)random block design analysis
D)Latin square design analysis
E)regression analysis

Question

Quizplus · Accepted Answer

Regression analysis is the most suitable method for understanding the relationship between microwave usage and the three segmentation variables (income, participation of women in the labor force, and per-capita consumption of frozen foods). It helps in predicting the dependent variable (microwave usage) based on the independent variables (income, labor force participation, and frozen food consumption).

Data in the European Market Was Gathered on the Penetration