All of the following are shortcomings of standard "per capita income" segmentation processes except:
A) monetization of transactions within a country.
B) reflecting the true buying power of a currency
C) gray and black sectors of the economy being accounted for.
D) income disparities.
E) a huge middle class.
Correct Answer:
Verified
Q22: _ sectors of the economy are transactions
Q23: Another alternative to analyze buying power in
Q24: _ are not stable, since values typically
Q25: PPP is an acronym for:
A)people power parity.
B)purchasing
Q26: Value-based segmentation schemes are not always _.
A)profitable
B)collectable
C)actionable
D)measurable
E)none
Q28: Behavior segmentation criteria includes the following criteria
Q29: Which of the following bases would probably
Q30: Lifestyle segmentation is popular in _.
A)manufacturing circles
B)finance
Q31: In the area of international positioning, _
Q32: Two positioning strategies available to international marketers
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