All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

Question

Quizplus · Accepted Answer

The Latin square method is not a method used to assess the size of the market for a product. The analogy method involves comparing the product to a similar existing product, the trade audit involves analyzing industry data, the chain ratio method involves estimating the potential market size based on related products, and cross-sectional regression analysis involves analyzing data from multiple sources to estimate market size.

All of the Following Are Methods That Can Be Fruitfully