The _______________ Method of Assessing Market Size Begins with a Rough

The _______________ method of assessing market size begins with a rough base- number as an estimate for the market size (such as the entire population for the
Country) and systematically fine-tunes by applying a string of percentages (such as
Birth rate) to come up with the most meaningful estimate possible.

A) analogy method
B) Latin square
C) trade audit
D) chain ratio method
E) cross-sectional regression analysis