In the ________________ stage of the international product cycle theory, U.S. companies which have carved out market share in Europe and Japan by exporting
Decide to make a direct investment in production in those markets to protect their
Market position there.
A) introduction
B) saturation
C) growth
D) decline
E) maturity

Question

Quizplus · Accepted Answer

In the maturity stage of the international product cycle theory, companies often invest directly in foreign markets to maintain their market position as the product becomes standardized and competition increases.

In the ________________ Stage of the International Product Cycle Theory