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Global Marketing Management Study Set 1
Quiz 1: Globalization Imperative
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Question 61
Multiple Choice
The following statement characterizes which country's orientation to introducing products to their mass market: Developing and marketing products that not only Conserve material and capital but also space to address their consumer's acute Concern about space limitation.
Question 62
Multiple Choice
Appropriability regime helps companies retain their _______________ advantage:
Question 63
Multiple Choice
When Nestle`, a Swiss food company, enjoys economies of scale by considering European, U.S., and Japanese markets together as its primary market it is using the _________________________ argument.
Question 64
Multiple Choice
In the ________________ stage of the international product cycle theory, U.S. companies which have carved out market share in Europe and Japan by exporting Decide to make a direct investment in production in those markets to protect their Market position there.
Question 65
Multiple Choice
With respect to the international product cycle theory, which stage's orientation is primarily domestic in nature?
Question 66
Multiple Choice
Preference similarity explains why:
Question 67
Multiple Choice
One of the key underlying assumptions in the international product cycle theory is that:
Question 68
Multiple Choice
A large domestic market such as in the United States makes it possible for U.S. companies to enjoy _________________ in mass production and mass marketing, Enabling them to become lower cost producers than their competition in foreign Countries.
Question 69
Multiple Choice
Technological innovation can provide an innovative company a competitive advantage, or _____________________ over its competitors both at home and Abroad.
Question 70
Multiple Choice
A company's proprietary expertise that makes it different its competitors and helps to maintain its competitive advantage can be discussed under the following theory:
Question 71
Multiple Choice
The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.
Question 72
Multiple Choice
Historically, _______________ companies developed and introduced many products that were labor- and time-saving or responded to high-income consumer needs, Including dishwashers, microwave owens, automatic washers, and dryers, PCs, and so On: