Exchange-rate fluctuations have little effect on the attractiveness of a potential target market.

Question

Quizplus · Accepted Answer

Exchange-rate fluctuations can have a significant impact on the attractiveness of a potential target market. Fluctuations can affect the cost of goods, pricing strategies, and profit margins. In addition, they can impact consumer purchasing power and overall demand for products or services. Therefore, businesses need to carefully consider exchange-rate fluctuations when evaluating potential target markets.

Exchange-Rate Fluctuations Have Little Effect on the Attractiveness of a Potential