Export marketing involves tailoring various elements of the marketing mix to global marketing requirements.

Question

Quizplus · Accepted Answer

Export marketing involves adapting the marketing mix to meet the unique requirements of various international markets, such as differences in language, culture, and regulations. This requires tailoring the product, price, promotion, and distribution strategies to meet the needs and preferences of different cultures and markets. Therefore, the statement is true.

Export Marketing Involves Tailoring Various Elements of the Marketing Mix