For most consumer and industrial products, the national literacy rate is the single most important segmentation variable and indicator of market potential.

Question

Quizplus · Accepted Answer

While the national literacy rate can influence market potential, especially for products requiring certain levels of education or reading ability, it is not the single most important segmentation variable. Other factors such as income levels, cultural preferences, age demographics, and technological infrastructure also play critical roles in determining market potential for consumer and industrial products.

For Most Consumer and Industrial Products, the National Literacy Rate