In the case of psychographic segmentation, data are obtained from secondary sources such as books and periodicals.
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Q6: Income is a more important segmentation variable
Q7: According to Young & Rubicam's 4Cs, Mainstreamers
Q8: According to D'Arcy Masius Benton & Bowles's
Q9: An advantage of geographic segmentation is that
Q10: According to Backer, Spielvogel & Bates Worldwide's
Q12: According to Young & Rubicam's 4Cs, craftsmen
Q13: For most consumer and industrial products, the
Q14: Attitudes and lifestyles are examples of demographic
Q15: Demographic segmentation is based on immeasurable or
Q16: According to the psychographic segmentation of Porsche
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