According to Young & Rubicam's 4Cs, Mainstreamers are unhappy and ambitious people with white collar jobs.
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Q2: Global Scan is a tool for identifying
Q3: According to Young & Rubicam's 4Cs, Succeeders
Q4: According to Backer, Spielvogel & Bates Worldwide's
Q5: According to the psychographic segmentation of Porsche
Q6: Income is a more important segmentation variable
Q8: According to D'Arcy Masius Benton & Bowles's
Q9: An advantage of geographic segmentation is that
Q10: According to Backer, Spielvogel & Bates Worldwide's
Q11: In the case of psychographic segmentation, data
Q12: According to Young & Rubicam's 4Cs, craftsmen
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