Which of the following is an example of a secondary data source used in marketing research?
A) an interview
B) a survey research
C) a focus group
D) an online database

Question

Quizplus · Accepted Answer

An online database is a secondary data source as it provides information that already exists and has been collected by another entity. Examples of online databases include government data portals, industry reports, and market research reports. Interviews, surveys, and focus groups are all examples of primary data sources, as they involve collecting new data specifically for the research project.

Which of the Following Is an Example of a Secondary