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Carter Electronics Began Selling the First-Ever 18" Home Digital Satellite

Question 43

Multiple Choice

Carter Electronics began selling the first-ever 18" home digital satellite system (DSS) in the U.S. Although DSS represented a totally new technology, one million DSS units were sold in the first year of release. Which of the following best describes the market situation in the U.S. when the company researched DSS?


A) There was an existing market for home digital satellite systems.
B) There was an incipient market for home digital satellite systems.
C) There was a latent market for home digital satellite systems.
D) There was a subnational market for home digital satellite systems.

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